Position Title: Brand Manager, Dairies & Beverages.
Job Station: Lagos State.
INTRODUCTION:-
Brand Manager, Dairies & Beverages job opportunity is available at UAC Foods Limited for individuals who possess relevant qualifications.
DUTIES AND RESPONSIBILITIES:-
- To plan, direct and coordinate marketing activities towards achieving AE targets, long term growth, brand profitability and customers’ satisfaction of UFL Dairies & Beverages brand’s portfolio
You Will Be Accountable For:
- Developing and implementing agreed brand strategies in accordance with business objectives.
- Executing communication, advertising, packaging and other marketing activities.
- Planning, organizing and monitoring promotion activities to achieve AE targets.
- Collating and analyzing market data and maintain all sales statistics relating to the brand in conjunction with Consumer Insights Manager.
- Monitoring market trends, competitive activity and develop appropriate tactics to contain competition.
- Updating brand history annually, prepare and execute brand activities to achieve company’s objectives.
- Ensuring the effective utilization of the Snacks brand marketing budget to achieve the set objectives.
- Maintaining and updating records on marketing expenditure (Advertising and promotions) to ensure that expenditure is kept within agreed budget.
- Ensuring optimal brand distribution in the trade channels in conjunction with Sales Team.
- Overseeing pricing strategies for the category
- Conducting market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
DESIRED EXPERIENCE & QUALIFICATION:-
The ideal candidate will possess:
- A Bachelor’s Degree or HND, MBA / MSc would be an added advantage.
- Minimum of 4 years FMCG Marketing experience
- Excellent communicator, both verbally and in writing
- Analytical, methodical and presentation skills
- Be a good listener and able to respond to results and consumer research.
- Energetic and passionate about product specialty
- Be a team leader, inspire others and work well with range of people within and outside the business.
- Work well under pressure.
- Possess a CIM or NIMN qualification.
Apply Before:-
1st June, 2021.
INTERESTED?
Interested and qualified candidates should send their CV to: recruitment@uacfoodsng.com using the Job Title as the subject of the email.
WHO IS UAC Foods Limited?
UAC Foods Limited is a joint venture business between UACN PLC and Tiger Brands of South Africa operating in the food sector of the economy is a leading producer of Snacks, Beverages and Ice cream. Our brands include Gala Sausage Roll, Funtime Coconut Chips, Groundnut chips and Cupcake, SWAN Natural Spring Water and Supreme Ice Cream.
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