Franchise Marketing Manager Job at the Coca-Cola Company

Position Title: Franchise Marketing Manager.

Job Station: Lagos State.

INTRODUCTION :-

Franchise Marketing Manager job opportunity is available at Coca Cola Company for individuals who possess Bachelor’s Degree  

DUTIES AND RESPONSIBILITIES :-

Nigeria Marketing Plan Development & Implementation – 50%:

• Leads Annual Franchise Marketing & Commercial Business Planning – providing “end-2-end” business solutions that deliver “through the line” messaging to consumers/shoppers coupled with strong affordability & availability thought-leadership to deliver BP objectives across all categories and brands. (NSR growth/ Transactions growth/ Value Share / BLS)
• Develop the corresponding prioritized investment strategy deciding the allocation, post aligning all key stakeholders, and own overall management of DME for Nigeria. In addition, provide proactive / alternative marketing & commercial plans, budget management and contingency planning to deliver positive ROI and competitive disruption; thus requiring in-depth market understanding & agility.
• Owns Bottler Relationship on Marketing Strategy and Plans; leading regular operational & marketing excellence routines/discussions with Bottlers.
• Accountable for the successful implementation of the key projects identified within the Strategic Business Plan – including Communication, Innovation, RGM, and In-Store Messaging.  Lead, through Agencies / Direct Reports, the project management of all key programs, achieving support and approval from key Franchise, BU & Bottler stakeholders.  
• Ensuring timely launch and success of the innovation & RGM pipeline throughout the year; ensuring that all cross-functional members and Bottlers are aligned and working on-time to deliver the objectives and goals.
• Partner with all key Bottler and local community constituents to assess and mitigate any potential risks related to the programs’ implementation.
• Identify & leverage external and internal best practices as applicable to the specific Franchise programmes; harvesting the maximum learning and inform the development and activation of best in class programmes by the BU Central team.

People Management & Organizational Development – 30%:

• Provide Coaching & Development of Direct Reports (MM/SBM/BM/JBM/ABM) in achieving overall business objectives – National & Regional, while ensuring Associate Development continues on-track for capability development and career progression
• Leads a BU Marketing Leadership Team Project – typically includes leading a training capability project or offsite within the BU to tackle a significant marketing organization challenge.

Long-Term Market Strategy & Planning – 20%:

• Develops & Provides Thought Leadership On Portfolio Strategy – based on WABU/Nigeria Portfolio Strategy and Growth Plan – to develop Innovation & RGM Pipeline (Product, Pack, Equipment) to achieve long-term growth.
• Co-Lead with Franchise Performance & Planning Manager – key long-term strategic recommendations to the General Manager & WABU Marketing Director on How The Business Should/Will Grow.

DESIRED EXPERIENCE & QUALIFICATION :-

• Minimum: Bachelor’s Degree  
• Preferred: Master’s Degree – preferably MBA or Masters of Marketing

Related Job Requirements/ Qualifications:

• Minimum Years of Experience:  12-15 years within TCCC or Other Global FMCG company with a significant brand consumer/product roles. In depth understanding, knowledge and practical experience in consumer marketing and ideally sales/operations management.  Demonstrated people management both direct and in-direct over numerous years.
• This is a short term assignment for 11 months. From January 2020

Apply Before :-

10th December, 2019.

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WHO IS Coca Cola Company?

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.