Marketing Manager -Stills Job at the Coca-Cola Company

Position Title: Marketing Manager -Stills.

Job Station: Lagos State.

INTRODUCTION :-

Marketing Manager -Stills job opportunity is available at Coca Cola Company for individuals who possess a Bachelor’s Degree.

DUTIES AND RESPONSIBILITIES :-

Strategic thinking:

• Work on development of long term portfolio strategy for the Stills category & brands for the BU. Ensure development & maintenance of brand equity in all initiatives; Participate in SBP process, develop and communicate the Annual Brand Plan in line with the ABP Process;
• Communicate and drive Strategy across the Division; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans;
• Manage brand as a business in terms of drivers, opportunities and return;
• Use financial & research insights to make principle based strategic decisions which benefit the Division;
• Align strategy (with all key stakeholders, including bottlers) across the Division to ensure value for the system;
• Maintain the integrity of the brand/trademarks; participate in implementing a robust S&I framework for the Stills categories and business.

Deliver Business Results:

• Develop and manage brand in keeping with strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within consistent overall brand plans, including Division and SBU Specialist Support teams;
• Define & monitor marketing DME requirements and proper allocation across the Marketing mix elements;
• Ensure all brand strategic and tactical plans are consistent with SBU deliverables and business objectives;
• Actively observe and ensure adherence to quality standards across all brand initiatives across the Stills Business/ Franchise;
• Ensure advertising executions meet agreed success criteria across Division/SBU;
• Provide support to countries/territories/clusters in planning & implementation; apply all agreed KO Marketing Process and Procedures; Track and analyse brand performance and initiatives.

Category & Product Management:

• Custodian of the category & product development initiatives – as applicable for the Stills portfolio, including new product development & product re- engineering, in consultation with internal & external stakeholders.
• Systems Alignment & Project Management: Build Franchise & Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing & franchise operations teams, effective implementation plans for all marketing activities;
• Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).

DESIRED EXPERIENCE & QUALIFICATION :-

• 10 years of Brand Marketing experience in an FMCG environment. Experience of managing people will be beneficial
• Bachelor’s Degree. MBA preferred
• Has worked most of his/her career in collaborative working situation, in which different view points from a range of stakeholders is necessary.
• Travel requirements: 20%

Apply Before :-

8th December, 2019.

INTERESTED?

Interested and qualified candidats should:

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WHO IS Coca Cola Company?

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.