Position Title: Marketing & Trade Marketing Manager.
Job Station: Lagos State.
INTRODUCTION :-
Marketing & Trade Marketing Manager job opportunity is available at Oasis Africa Consulting Limited for individuals who possess BA / B.Sc. / HND in Business / Arts related discipline plus MBA -Marketing.
Summery
- The Role is responsible for developing, implementing and executing strategic and cost-effective marketing plans for the company in line with the business and brands plans/needs of the company in order to attract potential customers and retain existing ones.
DUTIES AND RESPONSIBILITIES :-
- Prepare annual marketing and consumer plan
- Monitor volume and share growth against the plan and recommend necessary revision and solutions
- Develop strategies to ensure effective and measurable in-store execution of promotional items
- Responsible for achieving results through the development and execution of marketing plans (online and offline)
- Direct marketing planning meetings to evaluate current techniques and formulate new plans
- Conduct surveys to better pinpoint potential markets for products in the retail sector
- Managing all marketing for the company and activities within the marketing department
- Developing the marketing strategy for the company in line with company objectives
- Co-ordinating marketing campaigns with sales activities
- Overseeing the company’s marketing budget
- Evaluate various marketing strategies to better understand areas where improvement can be made
- Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM (paid search), social media, mobile
- Support the Customer Segment Marketing and Sales Teams by executing marketing plans to achieve specific product or customer objectives and business plans
- Develop marketing and brand strategies to support organizational objectives
- Create a trade marketing strategy and communicating this to the marketing team
- Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives
- Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty
- Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization Marketing Plan Implementation
- Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives
- Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans
- Initiate / Assist efforts to strengthen the brand identity, awareness, and consistency. Be the “brand champion”
- Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources. Implement brand-building tactics, and recommend new ideas to increase brand awareness in the category
- Working closely with design agencies and assisting with new product launches as it relates to label designs, creative and print before handover for production and trade
- Ensure that all brand communications in trade is aligned with the company standards
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Analyze potential strategic partner relationships for company marketing
- All statutory compliance with regards to all Marketing Activities
DESIRED EXPERIENCE & QUALIFICATION :-
- BA / B.Sc. / HND in Business / Arts related discipline plus MBA -Marketing
- Professional Qualification in Marketing/Advertising
- Advanced Diploma/Masters in Marketing/Business Admin , or related discipline
- Certification in Project/Brand Management.
Experience:
- 7-10 years’ cognate experience in Marketing.
- 3 – 5 years in Managerial roles
REMUNERATION :-
- Pay/benefits are competitive based on industry standards
Apply Before :-
Not Specified.
INTERESTED?
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WHO IS Oasis Africa Consulting Limited?
Oasis Africa Consulting Limited – Our client, a beverage company with strong growth plans, backed by international investors.
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